Arizona, California, New York, Wyoming, Texas
modernizing a 150-year-old brand for today’s generation
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challenge
Since 1882, Stetson has been eponymous with the American cowboy and Western frontier. While the brand had a solid customer base, it needed to expand its market to today’s more diverse Millennial and Gen Z demographic.
solution
For over four years, ciaooo! Media has creatively produced every season’s campaign for Stetson, focusing on engaging content with diverse casting, locations, and storytelling.
Our team worked on each campaign from creative direction and conception to production and delivery.
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Working in tandem with Stetson’s marketing team, we work as in-house content partners to create, strategize, hire, and execute.
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Our team handles the entire production from talent search, casting, crew, insurance, permitting, location scouting, usage, inflluencer search, line producing, budgeting, and negotiations.
RESULTS
131%
increase in digital sales within 30 days
10
seasonal campaigns produced
324K
Followers
24K
pieces of content created
all across the digital space
Our campaigns are used across Stetson’s homepage, social, email and out of home advertisements.
