Orlando, Florida
Launching Disney’s newest roller coaster
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how do you tell the world about a new roller coaster?
I scream, you scream, we all scream for Disney’s latest roller coaster!
You begin by showing people loving the coaster and their real reactions! The challenge? Being able to capture reactions while traveling 60mph!
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We produced photo assets for the shoot.
impact
3000+
photo assets
4
number of our crew
27
talent captured
34x
our team rode the rollercoaster
show, don’t tell
Our team captured all visual assets for the launch of Disney’s new “Tron” ride to target the Hispanic, AAPI, African American, and Gen Z demographics. The assets were used as promo materials across Disney World and digital campaigns.
quick turnarounds for Disney’s fastest roller coaster
With less than 4 weeks from the official launch, Disney needed assets to share with the press and their 9M+ followers across social. Our team was able to shoot, edit, and submit finalized selects within 2 weeks.
